Marketing 5.0: Technology for Humanity Subclass Code_0HR Has your child learned their

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This Book is the Winner Of The 2015 Bandcroft and Philip Taft Prizes and A Finalist For The Pulitzer Prize

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Marketing 5.0: Technology for Humanity Subclass Code_0HR Has your child learned theirRediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate