Preference Ultra Platinum hair lightener Focus while keeping the hair in

while keeping the hair in one place

The serum contains tamanu oil with antibacterial properties

renews and maintains a healthy skin condition

* SIGO Intelligent Protection System - an innovative combination of active ingredients with aluminum salts

Preference Ultra Platinum hair lightener Focus while keeping the hair inPrfrence Ultra Platinum by L'Oral Paris, thanks to its innovative brightening technology and patented high resistance dyes, provides extreme lightening power up to 9 levels. Luxurious durability of a shiny and noble color and the effect of long lasting and pure platinum. The new Strengthening Conditioner intensely nourishes the hair and reduces breakage. Enriched with purple dyes to neutralize yellow reflections. Hair is up to 5x stronger *. *