The Itch "It’s The Hope That Kills You" COLOR:PINK punishing rhythms

punishing rhythms

which revolutionized the world of sports and culture with the Air Jordan brand

Produced by frontman Obi Fernandez and drummer Eric Novod

underground icons Alcest have always been clear about their desire to transport listeners to somewhere different

The Itch "It’s The Hope That Kills You" COLOR:PINK punishing rhythmsLondon alt pop group The Itch release their debut LP via Fiction and I OH YOU. On Its The Hope That Kills You, Simon Tyrie and Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism. Think Talking Heads, Think prime DFA records. Think absolutely essential.